Clay Elliot


Profile
  • Broad range of business development, product management and technical experience.
  • Specialist in emerging platforms and mobile industry.
  • Accustomed to fast-paced, startup environments and can contribute in many areas.

Professional Experience

Hearst Magazines  Print and Digital Publisher in NYC.
Product Manager, Emerging Platforms, Mar ‘11 – Present

  • Manage and develop product roadmap for mobile web, iPhone, iPad, Android, Blackberry, Playbook, more.
  • Write wireframes/specs for new products, also incorporating analytics and ad-serving SDKs.
  • Manage 3rd party vendors, developers and several development budgets.
  • Responsible for promotion and marketing, including six figure marketing budget for all products.
  • Hired as consultant for Hachette Filipacchi, offered permanent role upon acquisition by Hearst.

Tagga Media  Mobile Technology Platform in Vancouver/NYC. Privately funded.
Business Development and Sales Consultant, Mar ‘10 – Mar ’11 (1 year)

  • Built relationships with ad agencies by educating them on mobile marketing, with emphasis on mobile coupons, websites, SMS, QR codes and social media integration.
  • Constructed proposals integrating new technologies into traditional media.
  • Negotiated platform licenses for Tagga’s self-serve mobile web and SMS tools.
  • Developed partnerships with 3rd party analytics companies, strategic channel partners and more.

Tapioca Mobile  Mobile Video SMS in San Diego, CA. Funded by Venrock, acquired by Qualcomm.
Director, Business Development, Feb ‘08 – Feb ‘10 (2 years, 1 month)

  • Constructed deals with media companies, agencies and brands to deliver mobile video using SMS.
  • Created and continually developed pricing structure, contracts, presentation materials and target lists.
  • Managed the process of campaign creation and creative elements.
  • White-labeled our product for other mobile and SMS companies, managed implementation.

Gizmo5  Instant Messaging and VoIP in San Diego, CA. Funded by Dawntreader, acquired by Google.
Director, Business Development, Mar ‘06 – Feb ‘08 (2 years)

  • Created strategic partnerships with social communities, communication companies, mobile phone manufacturers and more.
  • Sold sponsorships/ad deals using our base of 5mm+ consumers.
  • White-labeled and licensed our technology to other mobile and internet software companies.
  • Heavily involved in product management and end-consumer sales and marketing.

Digital Media Consulting Self-Employed,  Mar ‘05 – Feb ‘06 (1 year)

  • Helped a handful of startup companies launch and refine their digital strategies. References available.

Linspire Software  Software/Services in San Diego, CA. Privately funded, acquired by Xandros.
Head of Business Development, Australia, Nov ‘04–Feb ‘05 (4 months)

  • Set up software distribution channel with regional retailers/resellers while based in Melbourne, Australia.

Business Development Manager, Nov ‘01 – Nov ’04 (3 years, 1 month)

  • Created partnerships around a software delivery system for Linux.
  • Closed deals with computer manufacturers/resellers to pre-install our software on new computers.
  • Closed deals with software developers to license and port their software to our system.
  • Briefly responsible for end-consumer sales of web software subscriptions.

MP3.com  Music Services Website in San Diego, CA. Funded by Sequoia, acquired by Universal.
Product Manager, Feb ‘01 – Sep ‘01 (7 months)

  • Co-managed initative to allow movie studios to license music for films through a self-serve web interface.
  • Wrote product specifications and worked with engineering/project management to build the service.

Marketing Manager, Jun ‘99 – Feb ‘01 (1 year, 8 months)

  • Implemented sponsorship deals and new product/artist launches.
  • Wrote software requirements documents for new products and features.

Capitol Records  Record Label in Hollywood, CA.
Marketing Coordinator, Dec ‘97 – Jun ‘99 (1 year, 8 months)

  • Established college internships in 28 cities across the US, recruited/managed individuals for each market.
  • Designed guerilla marketing plans specialized to each artist (from rock stars to unknown artists).

Marketing Field Rep, Feb ‘97 – Dec ‘97 (8 months)

  • Marketed  Capitol artists via radio stations, retail stores and live venues during tours and album releases.
  • Promoted to run the Field Rep program after 8 months.

Education

New York University
Corporate Finance Certificate, 2011

  • Coursework in financing new businesses, valuing companies, preparing financial statements, and risk management techniques.
  • Additional classes completed in Negotiation, Conflict and Dispute Resolution, Global Affairs.

San Diego State University
B.S. Business Management, 1999

  • Coursework in Venture Management, Business Law, International Relations, Marketing.
  • Minor in Traditional Jazz Performance (saxophone).

Professional Activities

Mobile Marketing Association, Committee Member, Education and Evangelism Committee

Pacers Toastmasters NYC, Member


Connect with me through my LinkedIn profile.